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Profile
Lyndsay Walker
Web Analytics & SEO Coordinator
WestJet
Lyndsay joined WestJet, Canada's leading low-fare airline in February 2007. As web analytics & SEO coordinator, she is responsible for all data collection and analysis for WestJet.com and WestJetVacations.com. As part of her commitment to improve on an already successful WestJet web product, she is challenged with the project of optimizing WestJet.com and WestJetVacations.com search engine rankings, an impressive feat of search engine optimization for an e-commerce site with significantly high traffic. Lyndsay brings to WestJet a background rich in web design which began in 1997 and SEO in 2005. At that time, she worked for a Canadian Internet pharmacy, that, through her efforts, successfully achieved first-page rankings for the industry's most competitive keyphrases. She started a consulting company, Lyndseo, in 2006, dealing with small- to medium-sized businesses looking to improve organic search engine rankings and general web presence.
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