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Conference at a Glance
Search Engine Strategies Toronto 2008
| Day 1 - Tuesday, June 17, 2008 | |||
| 8:00am- 6:30pm |
Registration | ||
| 8:00am- 9:00am (1 hr) |
Morning Coffee | ||
| 9:00am- 9:15am (15 min) |
Conference Welcome & Orientation | ||
| 9:15am- 10:00am (45 min) |
Opening Keynote: Fredrick Marckini, Chief Global Search Officer, Isobar |
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| 10:00am- 11:00am |
Expo Hall Grand Opening | ||
| Track: Get Me Up to Speed | Track: Practical & Actionable | Track: Advanced | |
| 11:00am- 12:15pm (1 hr 15 min) |
Introduction to Search Engine Marketing | Search Around the World: UK, Europe, Asia Pacific & Latin America | Universal & Blended Search |
| 12:15pm- 1:15pm (1 hr) |
Networking Lunch | ||
| 1:15pm- 2:15pm (1 hr) |
Orion Panel: Measuring Success in a 2.0 World |
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| 2:15pm- 2:30pm (15 min) |
Session Interval | ||
| 2:30pm- 3:45pm (1 hr 15 min) |
State of Search Marketing in Canada | Getting Found in Maps & Local Search | Paid Search: Advanced Issues in PPC |
| 3:45pm- 4:15pm (30 min) |
Afternoon Break in the Expo Hall | ||
| 4:15pm- 5:30pm (1 hr 15 min) |
Site Clinic | Beyond Linkbait: Getting Authoritative Online Mentions | Twitter: Ultimate Time Waster, or Great Tool? |
| 5:30pm- 6:30pm (1 hr) |
Networking Cocktail Reception in the Expo Hall |
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| 7:00pm-? | 
 SES Toronto After-Party RSVP by June 10 |
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| Day 2 - Wednesday, June 18, 2008 | |||
| 8:00am- 4:00pm |
Registration | ||
| 8:00am- 9:00am (1 hr) |
Morning Coffee | ||
| 9:00am- 10:00am (1 hr) |
Keynote Presentation: |
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| 10:00am- 10:30am (30 min) |
Morning Coffee Break in the Expo Hall | ||
| Track: Get Me Up to Speed | Track: Practical & Actionable | Track: Advanced | |
| 10:30am- 11:45am (1 hr 15 min) |
Search Advertising: PPC 101 | What's Different About B2B? Tailored Strategies | User Search Behavior |
| 11:45am- 12:45pm (1 hr) |
Networking Lunch | ||
| 12:45pm- 2:00pm (1 hr 15 min) |
Keyword Research: Purpose, Tools and Tactics | SEM Toolkit: Marketers Share | Social Media Success |
| 2:00pm- 2:30pm (30 min) |
Afternoon Break in the Expo Hall | ||
| 2:30pm- 3:45pm (1 hr 15 min) |
Link Building: The Basics & Beyond | Accessibility, Usability & SEO | Web 2.0 & Search Engines |
| 3:45pm- 4:00pm (15 min) |
Session Interval | ||
| 4:00pm- 5:15pm (1 hr 15 min) |
SEO Don'ts, Myths & Scams | Site Clinic | Giving Credit Where It's Due: Which Campaign Sold What? |
Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.
Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
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