Profile

Mikel Chertudi
Sr. Director, Online & Demand Marketing
Omniture

Mikel oversees global strategy and online marketing for new customer acquisition. He also oversees cross-selling, which includes the tactics of search (both paid and SEO), e-mail, newsletters, display, content syndication, direct, and dimensional mail. He's responsible for authoring best-practice guides, webinars, and reports on marketing and technology issues. He has extensive experience in both B2C and B2B online marketing, where he's catapulted previous companies to the rank of No. 7 worldwide online advertiser, serving billions of performance-based online ad impressions and understanding the intricacies of reporting and tracking. He and his team have deployed comprehensive marketing technology-based solutiosn for increasing response effectiveness by intertwining search marketing automation, e-mail, direct mail lead, automation, progressive telephony, on-site behavioral targeting, ad serving, and A/B and multivariable testing with web analytics as the anchor technology to deploy a highly-relevant prospect and customer experience.

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