Rohrs serves as VP, agency and search marketing, for ExactTarget, the market leader in on-demand e-mail software solutions for permission-based e-mail marketing. Prior to joining ExactTarget, he served as president of Optiem, a full-service Internet marketing agency whose clients include Sherwin-Williams, Things Remembered, and Insurance.com. A "recovering attorney," Rohrs is well-versed in marketing law and is a featured speaker on legal and emerging issues at Incisive Media's Search Engine Strategies conferences held in San Jose, New York City, and Chicago. He was also a featured speaker at Marketing Sherpa's inaugural E-mail Marketing Summit. He has been quoted on a variety of interactive marketing topics in publications such as Advertising Age, Wired.com, Marketing Sherpa, Target Marketing, ClickZ, Inside Business, and The Plain Dealer. Rohrs received his J.D. and master's in mass communication from Boston University. He received his undergraduate degree from Miami (Ohio) University, where he currently serves on the advisory board for the school's interactive media studies program.