Conference at a Glance: Search Engine Strategies San Jose – August 18-22, 2008 – The Original Search Engine Marketing Event

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Conference at a Glance

Search Engine Strategies San Jose

Day 1 - Monday, August 18, 2008
8:00am- 5:30pm	Registration
8:00am- 9:00am (1 hr)	Morning Coffee
9:00am- 9:30am (30 min)	Conference Welcome & Orientation
9:30am- 9:45am (15 min)	Session Interval
	Strategic Development Workshops
Track	World View	Search 2.5	Search Industry Track	What Next?	ClickZ Track
9:45am- 11:00am (1 hr 15 min)	Search Around the World - Part 1: Asia/Pacific & Latin America	Universal & Blended Search	Search Industry Update	More Customers, Fewer Costs - Why Marketing to the 'Long Tail' Makes Sense	Mobile SEO: Death of the ".mobi"
11:00am- 11:15am (15 min)	Session Interval
11:15am- 12:30pm (1 hr 15 min)	Non-Profits & Socially Responsible Companies With Global Interests in a 2.0 World	Igniting Viral Campaigns	Pay Per Conversation	Semantic Search: How Will It Change Our Lives?	The Next Wave for Online Video
12:30pm- 1:30pm (1 hr)	Networking Lunch
1:30pm- 2:30pm (1 hr)	Orion Keynote Panel: How Much Search is Enough?
2:30pm- 2:45pm (15 min)	Session Interval
2:45pm- 4:00pm (1 hr 15 min)	Search Around the World - Part 2: The UK & Europe	Storyteller Marketing: How the Art of Storytelling Matches Up With the Business of Marketing	Enterprise Search: Running Your Own Search Engine	Everything But Google: Alternative Search Advertising Options	Video Search Engine Optimization (VSEO)
4:00pm- 4:30pm (30 min)	Afternoon Break
4:30pm- 5:30pm (1 hr)	Opening Keynote Presentation: Lee Siegel, Author of "Against the Machine"
8:00pm- late	The Internet Marketer's Charity Party Tickets can be bought in advance through the Internet Marketer's Team in Training Donation Page

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Day 2 - Tuesday, August 19, 2008
8:00am- 5:30pm	Registration
8:00am- 9:00am (1 hr)	Morning Coffee
9:00am- 10:00am (1 hr)	Morning Keynote: Satya Nadella, Senior VP, Search, Portal & Advertising Platform Group, Microsoft
10:00am- 11:00am (1 hr)	Expo Hall Grand Opening
Track	Just The Basics	Measuring Success	Trends in B2B Search	Advanced Advertising	ClickZ Track
11:00am- 12:15pm (1 hr 15 min)	Introduction to Search Engine Marketing	Measuring Success in a 2.0 World	Global Search for the B2B SEM	Landing Page Testing & Tuning	Shopping Search Tactics
12:15pm- 1:30pm (1 hr 15 min)	Networking Lunch in the Expo Hall
1:30pm- 2:30pm (1 hr)	Orion Keynote Panel: Technical & Information Giants
2:30pm- 3:45pm (1 hr 15 min)	Afternoon Refreshment Break
2:45pm- 3:45pm (1 hr)	Sponsored Session Thinkprofits.com 7 Proven Ways To Get Your Website On Page 1 Organically Then Convert	Sponsored Session Omniture 5 Things No One Will Tell You About SEM	Sponsored Session Google What's new with Google Analytics and Website Optimizer?	Sponsored Session Microsoft Diagnose SEO Issues Using Live Search Webmaster Tools	Sponsored Session Medio Mobile Search Advertising: Are We There Yet?
3:45pm- 4:00pm (15 min)	Session Interval
4:00pm- 5:15pm (1 hr 15 min)	Search Advertising 101	Identify, Analyze, Act: SEM by Numbers	Advanced B2B Marketing	Landing Page Utopia: Expert Roundtable	Re Search Online, Purchase Offline
5:15pm- 6:30pm (1 hr)	Networking Cocktail Reception Sponsored by
7:00pm- 11:00pm	Google Dance - Glow in the Dark! RSVP: www.google.com/googledance2008 (SES conference badge holders only) Buses depart for the Google Campus from 6:30pm

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Day 3 - Wednesday, August 20, 2008
8:00am- 5:30pm	Registration
8:00am- 9:00am (1 hr)	Morning Coffee
9:00am- 10:00am (1 hr)	Keynote Roundtable: Why Does Search Get the Credit for Everything?
10:00am- 10:30am (30 min)	Coffee Break in the Expo Hall
Track	Just The Basics	Advanced Advertising	Searcher Track	Organic Track	Social Media Track
10:30am- 11:45am (1 hr 15 min)	Building a Search Friendly Site	Ads in a Quality Score World	Getting Vertical Search Right	SEO Through Blogs & Feeds	Social Media Marketing: What is it and What is it Good For?
11:45am- 1:00pm (1 hr 15 min)	Networking Lunch in the Expo Hall
1:00pm- 2:15pm (1 hr 15 min)	Link Building Basics	Auditing Paid Listings & Click Fraud Issues	Searcher Behavior Research Update	News Search SEO	Successful Tactics for Social Media
2:15pm- 2:45pm (30 min)	Afternoon Break in the Expo Hall Car Give-Away at 2:30pm
2:45pm- 4:00pm (1 hr 15 min)	Keywords & Content: Search Marketing Foundations	War of the Search Worlds: Unifying Your Global Search Marketing Program	SEO Rehab & Intervention	Duplicate Content & Multiple Site Issues	Social Media Analysis and Tracking
4:00pm- 4:15pm (15 min)	Session Interval
4:15pm- 5:30pm (1 hr 15 min)	Maximizing SEO Returns With User Generated Content	Advanced Paid Search Techniques	Black Hat, White Hat: Playing Dirty With SEO	Dealing With New Technologies	Facebook, Feeds and Micro-Blogging
5:45pm- 7:15pm (1 hr 30 min)	Domain Auction Your chance to acquire some of the best domain name real estate on the market.
7:15pm- 11:00pm	WebmasterRadio.FM SearchBash Just blocks from the Convention Center from 7:00pm till late! RSVP: http://www.searchbash.com/Scripts/RSVP.cfm

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Day 4 - Thursday, August 21, 2008
8:00am- 1:30pm	Registration
8:00am- 9:00am (1 hr)	Morning Coffee
9:00am- 10:00am (1 hr)	Morning Keynote: Dan Heath, Author of "Made to Stick"
10:00am- 10:15am (15 min)	Session Interval
Track	Just The Basics	Inside Intelligence	Advanced Advertising	Clinic Track	Local & More
10:15am- 11:15am (1 hr)	The Business Case for SEO Content Development: Turning Words Into Action!	How to Speak Geek: Working Collaboratively With Your IT Department To Get Stuff Done	Effective Contextual Search Management	Site Clinic	Special Kelsey Group Presentation: Local 2.0: The Evolution of Local Search
11:15am- 11:30am (15 min)	Session Interval
11:30am- 12:30pm (1 hr)	Fast, Free & Easy Tools to Get You Going	Trademark Issues: What SEMs Should Know	Creating a Cohesive Search Strategy Across Multiple Business Units	Site Clinic	Special Kelsey Group Presentation: The 3G iPhone: Local Search Demos
12:30pm- 1:30pm (30 min)	Afternoon Snack
1:30pm- 2:30pm (1 hr)	Organic Listings Forum	Best Kept Secrets to Search	Post Click Marketing - Converting Search Engine Traffic	How to Choose a Search Vendor	Affiliate & Search Marketing Square Off
2:30pm- 2:45pm (15 min)	Session Interval
2:45pm- 3:45pm (1 hr)	Net Neutrality is for Online Marketers Too!	In House SEO: Lessons Learned & Victories Won	Search Advertising Tools	Site Clinic	Searching for Jobs in Search: Starting & Advancing Your Career in the Industry

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*Agenda subject to change

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail San Jose Registration at incisive@accureg.com or call 972-620-3025.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.