Agenda: Day 1 - Tuesday, 19th February 2008 - Search Engine Strategies London

Agenda - Day 1

Day 1 - Tuesday, 19th February 2008
8:00am-6:30pm	Registration
8:30am-9:30am	Morning Coffee
9:30am-10:30am	Attendees may choose to attend one of the four sessions offered during this time. Fundamentals Track Introduction to Search Marketing This session will provide a clear and concise overview of the key concepts involved in Search Engine Marketing. Who are the major search engines and how can you best optimize them to gain "natural" or "organic" traffic without cost? Learn how to achieve top ranking or placement by utilizing search engine advertising opportunities. This is a must-attend basic session for anyone new to the Search Engine Strategies event. Introduction by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Speaker: Dr. Ralph Wilson, Founder and Editor-in-Chief, Web Marketing Today® Advanced Track Organic Listings Forum Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings. Moderator: Mike Grehan, Co-chair, SES London and Founder and CEO, Searchvisible Ltd. Speakers: David Naylor, SEO, Bronco Ralph Tegtmeier, aka Fantomaster Edward Cowell, Technical Director, Neutralize Steve Johnston, Google Consultant Global Track Search Around the World - Part One: Asia/Pacific & Australia Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in the Asia/ Pacific and Australian regions discuss the marketplace and the impact it's having on the world. Moderator: Frank Watson, CEO, Kangamurra Media Speakers: Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC T.R. Harrington, Director of Strategic Direction & Product Development, Darwin Marketing Erica Schmidt, Global Director of Search, Isobar Kelsey Group Local Track Local Search 2.0 Consumers are turning online to find things locally and a wave of online pure-plays have answered the call. We'll hear from companies that are combining web 2.0 with local search, and creating new opportunities for large and small businesses to market themselves to local audiences. Moderator: Michael Boland, Senior Analyst, The Kelsey Group Speakers: Max Jennings, Co-founder, Welovelocal.com Andrew D. Klein, Founder, Chairman and Chief Executive Officer, Spotzer Thomas Wicky, VP Online, European Directories Andrew Hunter, Head of Marketing, Qype
10:30am-11:00am	[ back to top ] Morning Coffee Break
11:00am-12:00pm	Attendees may choose to attend one of the four sessions offered during this time. Fundamentals Track Search Engine Friendly Design How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2. Introduction by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Speakers: Matthew Bailey, President, SiteLogic Advanced Track Auditing Paid Listings & Click Fraud Issues Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers. Moderator: Frank Watson, CEO, Kangamurra Media Speakers: Andrew Goodman, Principal, Page Zero Media Jon Myers, Head of Search, MediaVest Shuman Ghosemajumder, Business Product Manager for Trust & Safety, Google Global Track Search Around the World - Part Two: Europe and the Americas Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in Europe and the Americas discuss the marketplace and the impact it's having on the world. Moderator: Mike Grehan, SES London Co-Chair and Founder and CEO, Searchvisible Ltd. Speakers: Kate Bell, Marketing Manager, EF Education Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Steven Kaufman, SVP Media Director, Digitas Kelsey Group Local Track Mobile Local Search: A Moving Target Mobile local search is a technology with a "tipping point" that is perpetually 18 months away. But now we're closer than ever, given the iPhone' open SDK and Google's Android mobile operating system. These will enable a level of distributed innovation that we've seen on the Web. What are the opportunities for Local? Moderator: Michael Boland, Senior Analyst, The Kelsey Group Speakers: Claudia Poepperl, Chief Marketing Officer, MobilePeople Ryan Sarver, Founder and VP of Business Development, Skyhook Wireless Peter Williams, Vice President, Call Genie Europe
12:00pm-1:30pm	[ back to top ] Networking Lunch
12:15pm-1:00pm	Google University: Basics (FREE with conference registration)
1:30pm-2:30pm	Orion Panel: All Star Analytics Team A successful search analytics strategy is key to maximising ROI. Search engine optimization and pay per click advertising is pre click. But what happens after the click? This panel of thought leaders in the field of analytics will discuss everything from bounce rates, improving conversion, spotting trends and generally elevating your SEO/PPC analysis to a whole new level. Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Speakers: Brian Clifton, Head of Web Analytics, EMEA, Google Bryan Eisenberg, Co-Founder, Future Now Inc. Steve Jackson, Senior Consultant, Web Analytics & Search Marketing, SATAMA, & International Co-Chair, Web Analytics Association Jim Sterne, Target Marketing & Chairman, Web Analytics Association Ian Thomas, Director, Customer Intelligence, Microsoft Advertiser & Publisher Solutions
2:30pm-3:30pm	[ back to top ] Afternoon Refreshment Break
2:35pm-3:20pm	Google University: Masterclass (FREE with conference registration)
3:30pm-4:30pm	Conference Welcome and Opening Keynote: Fredrick Marckini Fredrick Marckini, Chief Global Search Officer, Isobar
4:30pm-4:45pm	Session Interval
4:45pm-5:45pm	Orion Panel: Universal, Blended and Vertical Search Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search. Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Speakers: Andrew Goodman, Principal, Page Zero Media Adam Lasnik, Search Evangelist, Search Quality Team, Google Mike Grehan, Co-chair, SES London and Founder and CEO, Searchvisible Ltd. Jeff Revoy, VP Yahoo! Search and Social Media, Yahoo! Europe
5:45pm-7:00pm	Networking Cocktail Reception

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*Agenda subject to change

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