Speaker Profile
Tessa Fraser
Marketing Manager, Online Media
American Greetings
Tessa Fraser brings 7 years of experience in advertising and search engine marketing on both the agency and client side to her current role at American Greetings Interactive (AGI). As the Marketing Manager for Online Media, Tessa is responsible for managing agency relationships and developing paid search and online media strategies for 5 of AGI's online brands. Since joining AGI 2 years ago, Tessa has also managed SEO, social media, and landing page optimization projects.
Prior to joining AGI, Tessa was the SEO manager at Optiem, a full- service interactive agency, where she developed and implemented SEM campaigns for clients including Sherwin Williams and Insurance.com. Tessa got her start in online marketing in 2001 as an e-commerce specialist for a B2B manufacturing company, building online store fronts and authoring SEO copy for product pages.
SES Chicago 2010 »
SES Chicago 2009 »
SES Chicago 2008 »
SES Chicago 2007 »
SES Chicago 2006 »
SES Chicago 2005 »
SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
