Speaker Profile
Mona Elesseily
Director of Marketing Strategy
Page Zero Media
At Page Zero Media, Mona focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for large brands such as Capital One, CareerBuilder.com, Cathay Pacific, as well as medium to large retailers and high-tech B2B enterprise niches. Mona is considered by many the authority on the Yahoo Search Marketing platform. She just completed the world's only guide to Yahoo Search Marketing (a.k.a. Overture) called "Mastering Panama: A special report on Yahoo's new search marketing platform" (August 2007). Mona is a regular speaker at marketing conferences. She's a columnist at SearchEngineLand.com and contributes to a variety of other publications on marketing-related issues. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts, and she is frequently quoted in marketing industry publications. Mona earned a B.A. from Simon Fraser University. She's based in Vancouver, British Columbia, and enjoys West Coast activities such as yoga and hiking.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
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IT Project Manager
