Speaker Profile
Heather Dougherty
Director, Research
Hitwise
Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, she will continue her focus on this space, providing insight into online consumer behavior and competitive intelligence to Hitwise clients. Heather’s expertise of the online commerce landscape has been quoted extensively in the press, including The Wall Street Journal, The New York Times, and BusinessWeek. Heather has also been a guest on ABC World News Tonight, CNBC, NPR, and CBS Radio. She speaks frequently at industry events such as Shop.org, Internet Retailer, Ad:Tech, and Search Engine Strategies. Prior to joining Hitwise, Heather was with Nielsen//NetRatings as a senior retail analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research covering the online retail and commerce space, including marketing and promotions, merchandising, and personalization.
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