Express Site Clinics: Search Engine Strategies Chicago - December 8-12, 2008 - the Event for Search Engine Marketing & Optimization (SEM/SEO)

Express Site Clinics

Don't miss the opportunity to visit the Expo Hall and take in the added bonus of an Express Site Clinic! No need for appointments as these PowerPoint free, interactive clinics are "first-come, first-served" offering you a rare chance to get your Web site reviewed live by one of our SES experts.

Location: Expo Hall Booth #204

Tuesday, December 9, 2008

Time	Speaker	Clinics
12:00pm-1:00pm	Tim Ash	Your Baby Is Ugly - Landing Page Mini-Critiques Your landing page has severe and fundamental problems and could have a much higher conversion rate. Join us on the exhibit show floor for complimentary mini-critiques by landing page optimization expert Tim Ash, author of the bestselling book Landing Page Optimization from Wiley Press.
2:00pm-3:00pm	David Szetela	Power PPC Advertising Clinic Get your Google AdWords PPC advertising campaigns and landing pages expertly analyzed, with specific recommendations for improvement and optimization. Or just come to watch and learn a wide range of tips and best practices!
3:00pm-4:00pm	Jonathan Mendez	CPA Optimization Station With advertising dollars more accountable than ever optimizing your Cost Per Acquisition or Cost per Action (CPA) has never been more important. Take advantage of this rare opportunity to sit with optimization guru Jonathan Mendez as he finds ways to improve your ROI. Jonathan will perform strategic evaluations and provide actionable insights on the consumer touch-points in your conversion path - keywords, ads, landing pages and registration/checkout. Jonathan will also offer test ideas for use with Multivariate & A/B testing and advice on how to use emerging marketing technologies to further improve your results.

Wednesday, December 10, 2008

Time	Speaker	Clinics
12:00pm-1:00pm	Tim Ash	Your Baby Is Ugly - Landing Page Mini-Critiques Your landing page has severe and fundamental problems and could have a much higher conversion rate. Join us on the exhibit show floor for complimentary mini-critiques by landing page optimization expert Tim Ash, author of the bestselling book Landing Page Optimization from Wiley Press.
2:00pm-3:00pm	David Szetela	Power PPC Advertising Clinic Get your Google AdWords PPC advertising campaigns and landing pages expertly analyzed, with specific recommendations for improvement and optimization. Or just come to watch and learn a wide range of tips and best practices!
3:00pm-4:00pm	Brad Geddes	Ad Copy to Landing Page Review Would you like your ad copy and landing pages reviewed by an expert? Ad copy and landing pages are tightly interwoven to create an effective marketing message. Ad copy sends you visitors. Landing pages convert those visitors. Stop by the booth to have Brad Geddes review your ads and landing pages. You will receive free advice on how to increase your search marketing ROI.

SES Magazine
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Chicago 2008

Past Chicago Events
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Upcoming Events

SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17

Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager