Speaker Profile
Chris Benson is the Vice President of IT and CTO of The Audio Partners, Inc., a multi-channel direct marketer selling audiobooks through their mail-order catalog, Audio Editions Books on Cassette & CD®, and their e-commerce site, www.AudioEditions.com. With nearly 20 years experience at Audio Partners, he has had roles in marketing, merchandising, purchasing, copywriting, IT, and web development, as well as managing Novell and Windows networks, PBX and VOIP phone systems, and other mission-critical infrastructure.
As the website coordinator for www.AudioEditions.com since the site's inception in 1998, Chris offers perspective on a small company's bid to appear larger by using tools such as Google Analytics and Website Optimizer to maximize their marketing budget to compete with Amazon, Audible.com, BarnesandNoble.com, and others.
He lives, works, and plays in Auburn, California, with his wife and daughter, where he writes music, Dataflex applications, and far too infrequent blog posts.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager