Mark Your Calendars!
SES Travel Edition is coming to Seattle July 26 & 27, 2007

Travel-related search, for both business and pleasure, is one of the most frequent activities consumers undertake online.

Today, the mix of mainstream search engines, major travel search aggregators and social media and experiential travel sites present a wide variety of unique opportunities for search marketers and proprietors of travel services, lodging and leisure activities.

In today's search landscape, marketers are simply overwhelmed with so many options. At SES Travel, our goal is to tackle issues specific to the travel vertical, and make sense of the Web marketing tools available for those with ties to the travel industry.

The travel vertical is where all of the critical components of online marketing come together – from attracting qualified traffic via organic results, paid search advertising and feed aggregators, to measuring return on investment, SES Travel will offer insight into specific tactics and broad strategies, as the growing travel space continues to demonstrate enormous potential for both large and small players to succeed in search marketing.

Learn the basics of constructing a search friendly Web site, optimization tips for organic search results, and creating unique content to effectively sell a travel experience. Engage in high level discussion on topics such as: managing paid search campaigns, social media optimization and reputation management, carving out a niche for specific travel services in an extremely competitive marketplace.

Keynote Presentation Thursday, July 26th at 4:00pm Join us for a special keynote presentation featuring Nancy Ramamurthi, Chief Marketing Officer at SideStep.com.

SES Travel is hosted by Elisabeth Osmeloski, Director of Online Media at Zonder.com and adventure traveler, action sports enthusiast and travel search marketing specialist.

Event Overview:

• The major players in the travel search arena will describe their services and opportunities for search marketers.
• Hear case studies from search marketers who have successfully implemented SEM campaigns for travel and leisure related Web sites.
• Discuss effective search optimization strategies and advertising challenges within this extremely competitive vertical.
• Learn how to make the most of Web 2.0 opportunities and employ tactics to drive targeted travelers via organic listings, paid search and social media channels.
• Participate in Q&A sessions with experts in travel search arena.
• Network with peers and develop new partnerships.

View photos from past Search Engine Strategies events!

Don't Take Our Word for It!

Join the thousands of satisfied Search Engine Strategies participants who have attended SES world wide since 1998. Here is what some recent attendees have said about SES:

"SES San Jose really lived up to its name -- Search Engine Strategies. The Day 1 content got us out of the weeds and focused on high-level strategic concepts. Day 2 and beyond activated the more tactical and practical discussion that's also crucial for those looking to master all things search."
Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media

"As CMO of Marin Software, purveyor of the leading enterprise-class paid search management application, I'm always looking for efficient and effective ways to reach our audience of search agencies and large-scale advertisers. To help us accomplish that, Incisive Media has assembled an impressive array of properties and programs such as the Search Engine Strategies Conference & Expo, SearchEngineWatch.com and Search Engine Watch Webcasts. We exhibit, present, sponsor and advertise at these venues and it's this sort of integrated marketing that delivers powerful results and best bang for the buck."
Marc Barach, CMO, Marin Software

"Search engine marketing firm iProspect works primarily with clients who have large or complex websites, many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Jose and Chicago."
Bill Muller, VP of Marketing, iProspect

"As a speaker and Premier Sponsor of Search Engine Strategies for many years, Bruce Clay has always found the information, networking, and vendor interaction to be fantastic, clearly contributing to our business and always justifying our participation."
Bruce Clay, President, Bruce Clay, Inc.

"SES is always a well run show from start to finish. Well organized, great seminar sessions and good prospects."
Christa Roettele, Director, External Communications, TrueLocal

"Hitwise has been a sponsor at the Search Engines Strategies shows in the US and the UK for several years. SES ranks among those shows from which we see the greatest return. The event provides us great brand visibility within the search marketing community as well as quality leads. It also is a great place for us to connect with our clients, many of whom come to this event for the networking as well as the extensive educational program."
Ginny Redgate, VP Marketing, Hitwise