Agenda: Day 2 - Friday, July 27, 2007 - Search Engine Strategies Travel Edition

Agenda - Day 2

Agenda* - Friday, July 27, 2007 Day 2 - Conference
8:00am-5:00pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-10:15am	Attendees may choose to attend one of the two sessions offered during this time. Track A Dabbling in Demographics: Targeting Your Niche in SEM/Social Media The travel industry has long had a special way of segmenting its target consumer by age, gender, special interests or financial status. As search marketing matures, targeting these consumers more effectively is a critical component of any online marketing campaign, and understanding the online habits of your audience can provide direction across several channels. Moderator: Daniel Todd, Co-Founder, President, Zango Speakers: Trent Blizzard, Founder & CEO, Blizzard Internet Marketing Jens Thraenhart, Executive Director of Marketing Strategy, Canadian Tourism Commission Janine Patrick, Search Media Analyst, Microsoft Track B Pack Your Tool Bag: Widgets, RSS & More It's not just Web 2.0, it's Travel 2.0 - the next evolution of travel tools and social networking features that lead those early adopters to the destinations they are searching for - literally, online and physically, around the world. Moderator: Mary Bowling, Blizzard Internet Marketing Speakers: Rebecca Kelley, Search Marketing Consultant, SEOmoz.org Benu Aggarwal, Founder and President, Milestone Internet Marketing, Inc.
10:15am-10:45am	[ back to top ] Morning Coffee Break
10:45am-12:00pm	Attendees may choose to attend one of the two sessions offered during this time. Track A Tire-Kicker or Taker? Conversion Workshop The travel buying cycle is often a complex, multi-step process for many online user. This session focuses on the differences between the initial research phase, the decision making process, itinerary planning and final purchase decisions. Learn how to engage users effectively throughout the cycle and send the right messages at the right time, to increase your conversions. Moderator: Todd Sarouhan, President, GoVisitCostaRica.com Speakers: Matt Bailey, President, Site Logic Marketing Christine Churchill, President, KeyRelevance Track B Travelers Talk: Spotlight on Social Media Representatives from the major social review & travel guides share their approach to generating content and community discussion around destination marketing. Moderator: Elisabeth Osmeloski, Director of Online Media, Zonder.com Speakers: Sam Shank, Vice President, General Manager, TravelPost.com Trent Blizzard, Founder & CEO, Blizzard Internet Marketing Ashley Randall, Trip Advisor
12:00pm-1:15pm	[ back to top ] Networking Lunch
1:15pm-2:30pm	Attendees may choose to attend one of the two sessions offered during this time. Track A Rise to the Top: Organic SEO Tricks of the Trade How can we have a search marketing conference without discussing the major components of natural search engine optimization in this competitive space? Go beyond the basic SEO tactics and learn what it really takes to make a difference in your organic traffic in today's travel search vertical. Moderator: Elisabeth Osmeloski, Director of Online Media, Zonder.com Speakers: Todd Friesen, Director of Search Engine Optimization, Range Online Media Mark Jackson, President and CEO, Vizion Interactive Marie Dumesnil, Director of E-Commerce, Viking River Cruises Track B They Said What About Us? Online PR & Reputation Management How to deal with the good, the bad and the ugly of social media, travel review websites and other viral outlets to effectively manage the reputation of your travel related company. Learn to leverage the power of broad reaching travel-media sites and get the good links. Moderator: Carrie Hill, Certified Search Engine Marketing and Promotion Account Manager, Blizzard Internet Marketing Speakers: Greg Jarboe, President & Co-Founder, SEO-PR Justilien Gaspard, Internet Marketing Consultant, Justilien Internet Marketing Solutions Doug Hay, Principal & CEO, Expansion Plus Inc.
2:30pm-3:00pm	[ back to top ] Afternoon Break
3:00pm-4:15pm	Attendees may choose to attend one of the two sessions offered during this time. Track A Tracking Travel Conversions: Tougher Than You Think Archaic reservation systems, 3rd party services and messy metrics are a recipe for disaster when it comes to measuring the success of your search marketing efforts. Learn to use analytics more effectively to track visitor behavior through the travel purchase cycle, and hear about solutions others have implmented to measure the all types of conversions. Moderator: Christine Churchill, President, KeyRelevance Speakers: Stuart Jenner, Principal, Marketek Consulting Todd Sarouhan, President, GoVisitCostaRica.com Benu Aggarwal, Founder and President, Milestone Internet Marketing, Inc. Track B Convergence: How Local, Mobile & Travel Search Come Together It's not just a straight travel search play anymore. These three vertical search areas intersect frequently in today's marketplace. Explore the emerging technologies and opportunities to market your travel product within each of these search segments. Moderator: Daniel Todd, Co-Founder, President, Zango Speakers: Mary Bowling, Lead SEO, Blizzard Internet Marketing Ian McAnerin, CEO, McAnerin Networks Inc.
4:15pm-4:30pm	Session Interval
4:30pm-5:30pm	Take Me Away: Conference Wrap-Up This open format session is an opportunity for all attendees to discuss the future of travel search and dissect the popular themes of the event.

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*Agenda subject to change

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