Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    
 

Profile

Rob Key
CEO
Converseon

Rob Key is the CEO of Converseon, a leading web 2.0 communications agency that helps clients “join the conversation.” Converseon utilizes a range of cutting-edge services — including search and word-of-mouth marketing, blog, enterprise-generated and social media strategies, micro-community development, and Search Engine Reputation Management (SERMA) — to help companies manage and protect their brands, build buzz, drive sales, and more effectively engage target audiences in the digital environment. Converseon’s proprietary technologies include Conversation Miner, designed to mine sentiment within consumer-generated media to inform communication strategies, and SERP Sentiment Analyzer, which helps manage perception and sentiment within top search engine listings. Rob was formerly head of the Innovations Group at a public relations division of Young & Rubicam and member of the WPP.com board. Founded in 2001, Converseon provides innovative digital communications solutions to a variety of leading brands, including Hilton Hotels, Paypal, Dow Chemical, and Coldwell Banker.




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Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.