Profile

Eric Picard
Advertising Strategy & Emerging Media Planning
Microsoft

Eric Picard is the director of advertising strategy at Microsoft. In his role, he helps set corporate-level strategy for how Microsoft approaches advertising from a business and technology standpoint. His team manages long-term advertising platform and product strategy, emerging media strategy, planning for incubation & research teams, and designs next generation advertising products. Formerly, Eric was founder and director of product management at Bluestreak, where he oversaw advertising products, such as third-party ad serving, ad analytics, & rich media and led development of many company technologies. He helped pioneer rich media advertising in the late '90s and has been active in most of the critical industry conversations related to technology, including the IAB's Measurement Committee and Rich Media Task Force. A frequent speaker across the industry, Eric writes a monthly column on ClickZ about advertising technology.

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