Profile

Tim Daly
VP of Marketing Strategy
Sendtec

Tim Daly is Vice President, Marketing Strategy, responsible for developing marketing and testing concepts for new clients and launching new marketing business channels for SendTec. Tim oversees the Search Engine Marketing team and developed the technical framework for our proprietary bid management tool, SearchFactz.

Prior to joining SendTec, Tim was a senior marketing manager within Office Depot's direct marketing department, overseeing and developing acquisition marketing programs for both the online and catalog sales channels. During his tenure, the OfficeDepot.com website sales grew from $850 million to $2.5 billion over the course of three years, rapidly growing a profitable internet division to become the second largest e-commerce website in the world. He has also worked for multi-title catalogers Genesis Direct and Hanover Direct, as well as in the circulation department of the Rubin Periodical Group.

Tim is also a frequent speaker at industry events such with the DMA and Search Engine Strategies, a contributing columnist to MultiChannel Merchant and DMNews, and a leading publishing researcher in the area of search engine marketing.

Tim holds a master's degree in marketing from the Lowry Mays School of Business at Texas A&M University and a bachelor's degree in business economics from the State University of New York at Oneonta.