Profile

Stephanie Krebs,
Director of Search,
Dominion Enterprises

Stephanie Krebs is an expert on paid search campaigns. As director of online marketing for Dominion Enterprises, a leading media and information services company, she manages the paid search and Web analytics teams of the company’s search engine marketing group. Her teams manage traffic generation and reporting functions for all of Dominion Enterprises’ businesses and provide training and support for the company.

Dominion Enterprises has more than 500 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as ForRent.com, EmploymentGuide.com, Homes.com, and TraderOnline.com reaching more than 8 million unique monthly visitors.

Stephanie joined the company in February 2003 as marketing manager for ForRent.com, managing the company’s first search engine campaigns. She then was promoted to marketing manager for AutoMart.com and AutoExtra.com where she defined and implemented annual search engine budgets of more than $5 million for these competitive businesses. Stephanie then was made general manager of product strategy for Vehicle Web Services where she created a full-service interactive search engine marketing agency for dealers, averaging 235 percent increases in traffic to their Web sites.

Stephanie serves on the Inhouse Committee of SEMPO and holds a B.S. in Commerce with concentrations in Marketing and Management Information Systems from the University of Virginia.