Organic Track
Meet The Crawlers
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A time to cover issues related to ranking well and being indexed.

Stats & Research Track
Ad Testing: Research & Findings
Have you been doing deep testing of your ad campaigns? Fear not -- the panel in this session has and will be sharing tips you might want to try yourself. How important are headlines, descriptions and other elements in your control? How do consumers interact with the ads?

Social Search Track
Social Search Overview
Humans are hot again, when it comes to search. But this time, it's not the old school method of using a small group of human editors to categorize the web. Instead, search engines are tapping into human knowledge more widely through tagging, click through tracking, search history features and other methods. Learn about the social search revolution that's underway, in this session.

Vertical & Retail Track Sponsored by
B2B Tactics
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.

Issues Track
Search Arbitrage Issues
Search arbitrage is a long-time tactic getting new attention. It's when someone makes money by spending less on search ads to attract traffic than they earn from carrying other search and contextual ads on their own sites. Some advertisers dislike the idea, feeling it's unfair or wrong. Some advertisers don't mind, figuring they'll take traffic however they can get it. As for users, some might get turned off from doing a search, seeing ads, then clicking to a page that has the same ads again. This session explores these and other issues with search arbitrage.

Organic Track
Images & Search Engines
Regular search engines can't understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Stats & Research Track
Searcher Behavior Research Update
How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.

Social Search Track
SMO: Social Media Optimization
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Vertical & Retail Track Sponsored by
Local Search Marketing Tactics
This session looks at ways search marketers are tapping into an an audience using local search engines, online yellow pages and other local search methods.

Issues Track
Search & Privacy
Last year's data release from AOL of searching data resulted in the New York Times doing a profile on one of the "anonymous" searchers they were able to identify from the information. The profile, as well as the data in general, underscored how much private information we share with search engines. Are they doing enough to protect searchers? This session examines issues.

Organic Track
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.

Stats & Research Track
The Search Landscape
What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? Representatives from major ratings and traffic analysis services share stats and info on topics such as these, in this session.

Social Search Track
Bookmark Strategies
Bookmark and social sharing sites such as Digg, Reddit and Del.icio.us can be major traffic generators. This session drills down on these type of communities plus looks at how to keep track of your buzz and that of competitors within in.

Vertical & Retail Track Sponsored by
Shopping Search Tactics
Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines.

Issues Track
Dealing With Affiliates
Affiliates can be a love 'em or hate 'em situation for search engine marketers. Affiliates can send plenty of traffic to your web site, but they can also drive up the cost to purchase terms if you decide to maintain your own direct sales channel. This session aims to help you strike a working relationship with your affiliates -- and the search engines themselves -- that everyone can live with.

Organic Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient!

Sponsored Session

Microsoft adCenter: Today and Tomorrow
Learn about the power of Microsoft’s next generation ad platform: adCenter. See how our pay per click engine can help drive your business today and learn about what’s coming. You’ll hear about the future as the adCenter Labs team discusses some intriguing new features. You’ll also be hearing from our adCenter community team to learn how our online blog, forums and other community programs influence our business and how you can be involved.

Social Search Track
Wikipedia & SEO
The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can't ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there's more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Vertical & Retail Track Sponsored by
Retailer Forum
This is a PowerPoint-free zone! Rather than presentations, we've got a panel of online retailers to take questions and provide answers specifically about the intersection of retailing and search marketing.

Issues Track
Auditing Paid Listings & Click Fraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.

Evening Forum With Danny Sullivan
The audience is the panel for this session, which lets those in the search engine marketing industry share thoughts, knowledge and ideas among themselves. The session is moderated by Danny Sullivan, and the audience sets the agenda. Come take part in this informal, popular "after hours" discussion.