Profile

Jose Gonzalez Galicia
Managing Director
Isobar Italia

Was born in Mexico city, finish his studies of Commercial Aviation in the USA, in 1986 changes direction and abandons the Aviation, dedicating all his life to sales and marketing (direct marketing activities). After this new experience in his life, opens his own consultancy firm in California.

For family reasons moves to Italy, where in search of a new company, decides to apply his marketing knowledge acquire in the USA into the Italian market.

As a first experience in Milano, in 1995 manages the sales department of one of the leading Sport’s agencies, developing and promoting the sales of advertising banners and websites.

Afterwards he becomes part of Golden Interactive, one of first Italian agencies working with “online games” and treasure hunting activities on the web, as a Marketing Manager.

In 1997 he transfers to Glamm Interactive one the pioneer Web Agencies in Italy, having the opportunity to work for important Italian clients as a Webmarketing and Advertising Manager, defining and implementing the Search Engine Optimization strategies for Pirelli, ENEL, Telecom Italia, The City of Vaticano, Several Financial Institutions and Trading online websites.

In 1999 accepted the role of a private communication consultant for RAI (Italian Television Network).

In 2000 joins Aegis Media Italia, to open WebA, the digital structure that later becomes part of the Isobar Italian Network.

Part of his agenda is dedicated to the participation as a speaker on different events as Internet Global Summit, The European Union Committee, Marketing Forum by Richmond, since 2004 he’s part of one the first Digital Interactive TV associations in Italy (DITE), with the objective of promote and experiment new digital communication opportunities.