DCSIMG
Feburary 13–15, 2007 • ExCel London • London UK   
 

Profile

Mel Carson
adCenter Community Manager, Europe
Microsoft adCenter

Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005. As part of Microsoft Advertising, Mel's role is to build relationships within the online advertising community to support, educate & evangelise through www.adCenterCommunity.com industry forums, and to speak about internet marketing at conferences, trade shows & other events.

Mel began his online advertising career as the Shopping & Travel Editor at LookSmart UK over eight years ago, before progressing to Sales Operations Manager for their Performance Listings product on MSN.co.uk. After LookSmart withdrew from International markets, Mel joined 24/7 Search as an Account Director managing search marketing campaigns for a number of blue-chip clients. It didn't take much persuasion for Mel to take the his initial role as Pan-European Search Media Strategist at MSN where he was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006.

Mel has spoken about adCenter, Search & Digital Marketing at conferences in London, Las Vegas, Toronto, Reykjavik, Dublin, Manchester & Tenerife. He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.

For the last year Mel has been writing a digital blog for Media Week at www.MediaWeek.co.uk/Blogs and at his own site www.MelCarson.com – you can also follow him at http://Twitter.com/MelCarson


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


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Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Event Information

 

 

Who should attend?
  • Online marketers
  • SEM professionals
  • Media planners and buyers
  • Webmasters
  • Direct marketers
  • Interactive agency professionals
  • E-commerce managers
  • Web business owners