DCSIMG
Feburary 13–15, 2007 • ExCel London • London UK   
 

Profile

Bill MacLachlan
Head of Mobile Advertising Sales
Yahoo! Search Marketing

Bill MacLachlanA four-year veteran of Yahoo, Bill Maclachlan is head of mobile advertising sales for Yahoo Search Marketing. In his current role, Bill focuses on Yahoo's mobile offerings, working with a number of specialist mobile agencies and clients. He also raises awareness of mobile Internet to Yahoo's leading media agency partners. Bill moved into the Internet industry in 2002, when he worked in media sales at Marketing Week, while training at the CIM in management and marketing. In 2003, he transitioned to the search marketing industry by joining a small SEM company. He then subsequently moved to Yahoo Search Marketing. Bill has spoken at events such as Business Link, Internet World, and IAB over the past three years, and this is his second time speaking at SES London. Born and raised in London, Bill has a degree in English literature.


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Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Event Information

 

 

Who should attend?
  • Online marketers
  • SEM professionals
  • Media planners and buyers
  • Webmasters
  • Direct marketers
  • Interactive agency professionals
  • E-commerce managers
  • Web business owners