Feburary 13–15, 2007 • ExCel London • London UK   
 

Company Profile

Atlas Solutions

Atlas Search is the industry's first integrated search marketing and online campaign management toolset that enables agencies and large advertisers to strategically manage their paid search campaigns. Atlas Search is built from GO TOAST's industry-leading paid search management and optimization tools and is integrated with the Atlas Suite's innovative online campaign management and analytics system.

As the channels of digital media grow, so does the need to track activity and its effectiveness in order to determine what digital media is truly driving results for online advertisers. Atlas has developed the Universal action tag which can be used to monitor all activity, be it search, display, affiliate, performance media, tracking of email links or sponsorship. What does this mean for advertisers? They only load one action tag (1x1 pixel gifs) on their ROI pages and Atlas will track all the activity they require through their various digital media campaigns. Advantages are:

  1. One technology tracking activity across all digital media channels and calculating results with the same methodology,
  2. De-duplication of conversions across all digital media channels
  3. Increase bidding effectiveness and ROI through Atlas Search platform

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Event Information

 

 

Who should attend?
  • Online marketers
  • SEM professionals
  • Media planners and buyers
  • Webmasters
  • Direct marketers
  • Interactive agency professionals
  • E-commerce managers
  • Web business owners