Conference: Dec 3-6, Expo: Dec 4-5, Training: Dec 7, 2007 • Chicago Hilton • Chicago, IL    
 

Conference at a Glance

Search Engine Strategies Chicago 2007

Day 1 - Monday, December 3, 2007
7:30am-
6:00pm
Registration
8:00am-
9:00am
(1 hr)
Morning Coffee
Time Strategic Development Workshops
9:00am-
10:00am
(1 hr)
Search Around the World - Part One: Asia/Pacific & Australia Mobile Search Battle Royal Will Consult for Food!
10:00am-
10:15am
(15 min)
Morning Break
10:15am-
11:15am
(1 hr)
The Human Equation: Giving Back Internet Style Meet the Web Analytics Players Redefining the Customer
11:15am-
11:30am
(15 min)
Interval
11:30am-
12:30pm
(15 min)

Orion Panel: Search, Privacy and Community in the Digital Age

12:30pm-
1:30pm
(1 hr)
Networking Lunch
  Strategic Development Workshops
1:30pm-
2:30pm
(1 hr)
Search Around the World - Part Two: Europe and Latin America There's Still Money on the Table! Igniting Viral Campaigns
2:30pm-
2:45pm
(15 min)
Afternoon Refreshment Break
2:45pm-
3:45pm
(1 hr)

Orion Panel: Universal, Blended and Vertical Search

3:45pm-
4:00pm
(15 min)
Interval
4:00pm-
5:00pm
(1 hr)

Opening Keynote: Don E. Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communications, Northwestern University & President of Agora, Inc.

5:00pm-
6:00pm
(1 hr)

Exhibitor/Speaker Welcome Reception

 

Day 2 - Tuesday, December 4, 2007
8:00am-
6:00pm
Registration
8:00am-
9:00am
(1 hr)
Morning Coffee
9:00am-
9:45am
(45 min)

Keynote Presentation: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae

9:45am-
10:15am
(30 min)
Morning Coffee/Exhibit Hall Grand Opening
Time Fundamentals
Track
Retailer
Track
Organic
Track
Issues
Track
Kelsey Group
Local Track
10:15am-
11:15am
(1 hr)
Introduction to Search Marketing Shopping Search Tactics Organic Listings Forum Usability & SEO: Two Wins For The Price of One The Transformation of Local in a Search Driven World
11:15am-
11:30am
(15 min)
Interval
11:30am-
12:30pm
(1 hr)
Landing Page Testing Overview Meet the Bloggers Who Can Make Your Cash Register Ring! Big Site, Big Search Are Paid Links Evil? Local Featured Speaker:
Charles Stubbs, Yellowpages.com
12:30pm-
2:00pm
(1 hr 30 min)
Networking Lunch
2:00pm-
3:00pm
(1 hr)
Actionable Social Media Maximum Conversion in Retail: Raising the Bar Sitemaps: Oversold, Misused or On The Money? Dealing With Affiliates Driving Local Sales with Internet Yellow Pages and Search
3:00pm-
3:30pm
(30 min)
Afternoon Refreshment Break
3:30pm-
4:30pm
(1 hr)
Search Advertising 101 How to Build Investment Interest in Your SEO/SEM Company SEO & Development - Get It Together! In House: In, Out or In Between? Online Maps: Plotting the Direction of Local Search
4:30pm-
6:00pm
(1 hr 30 min)
Networking Cocktail Reception

 

Day 3 - Wednesday, December 5, 2007
8:00am-
4:30pm
Registration
8:00am-
9:00am
(1 hr)
Morning Coffee
9:00am-
9:45am
(45 min)

Keynote Presentation: David S. Isenberg, Principal Prosultant, isen.com

9:45am-
10:15am
(30 min)
Morning Coffee/Exhibit Hall Opens
Time Hybrid
Track
Multimedia
Track
Advanced PPC
Track
Industry
Track
ClickZ
Track
10:15am-
11:15am
(1 hr)
Personalization, User Data & Search Podcast & Audio Search Managing Automated PPC Bid Management Case Study: Moving from Paper to Online Digital Shelf: The Search Marketing Opportunity for Packaged Goods
11:15am-
11:30am
(15 min)
Interval
11:30am-
12:30pm
(1 hr)
Your Marketing Program in Context Breaking Down Silos: Specialization With Integration Managing PPC for Multiple Clients Case Study: Maximizing Conversions at Smartsheet.com Ad Exchanges Are Changing Everything
12:30pm-
2:00pm
(1 hr 30 min)
Networking Lunch
2:00pm-
3:00pm
(1 hr)
Analytics: Data Into Action Calling All Clicks: PayPerCall and You CSS, AJAX, Web 2.0 & Search Engines Retail Case Studies Selling Your Integrated Plan to the C-Suite
3:00pm-
3:30pm
(30 min)
Afternoon Refreshment Break
3:30pm-
4:30pm
(1 hr)
Last Minute Holiday Search Tactics Images and Search Engines PPC Advertising on Influential Blogs and Social Media SEM Pricing Models Selling Search to the C-Suite

 

Day 4 - Thursday, December 6, 2007
8:00am-
11:30am
Registration
8:00am-
9:00am
(1 hr)
Morning Coffee
Time Clinics
Track
Just For Fun
Track
Issues
Track
9:00am-
10:00am
(1 hr)
Contextual Ads & Ad Sense Clinic So You Want to Be a Search Marketer? Search Engines on Click Fraud
10:00am-
10:15am
(15 min)
Morning Coffee Break
10:15am-
11:15am
(1 hr)
Landing Page Optimization Clinic Dynamic Websites: Beyond the Basics Search Marketers on Click Fraud
11:15am-
11:30am
(15 min)
Interval
11:30am-
12:30pm
(1 hr)
Site Clinic Kevin Ryan Unplugged Dealing With Difficult Clients

 

 



Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

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