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Profile
David Hoffman
Founder
Search Smart Marketing
Search Smart Marketing helps small and mid-size enterprises reach their search engine marketing objectives by providing them with the kind of large agency capabilities, service, and practices afforded to big brands on a smaller, regional scale. Prior to forming Search Smart Marketing in 2005, David Hoffman was VP/managing director for Wahlstrom Interactive, a leading search engine marketing firm in Stamford, Conn., whose search clients included Enterprise Rent-a-Car, GE, Hilton Hotels, Nestle Waters, and BMC Software. Before joining Wahlstrom in 2000, David was Internet project director at Gannett Newspapers (White Plains, N.Y.) from 1996-2000, leading the early web initiatives for The Journal News, Gannett’s New York-metro newspaper. David’s first Internet marketing venture was with Online Design (Harrison, N.Y.) in 1995, whose projects included building the first websites for TGIFriday’s, Barr Laboratories, Schering-Plough Animal Health, and others.
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