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Profile
Carol Kruse
VP of Global Interactive Marketing
The Coca-Cola Company
As VP of global interactive marketing for The Coca-Cola Company, Ms. Kruse is responsible for developing interactive marketing programs and experiences for key global brands around the world. Under her leadership, the global interactive marketing team is responsible for driving the evolution and implementation of the Coca-Cola global digital marketing technology platform, driving innovation and consumer relationship marketing, building knowledge and capabilities, sharing best practices throughout the company, and creating the performance mindset and metrics to measure the impact of the company's interactive marketing investments. Ms. Kruse is also responsible for driving the company's strategies for emerging digital communications such as mobile and virtual environments.
Ms. Kruse has more than 17 years of consumer marketing and technology experience, including jobs in brand management at The Clorox Company, VP of marketing at Storm Technology, a digital imaging company, and EVP and co-founder of RocketCash LLC, an online payments and consumer promotions company that Coca-Cola acquired in 2001. At that time, Ms. Kruse joined Coca-Cola North America and was responsible for online advertising, brand websites, consumer relationship marketing, mobile and gaming strategy, and implementation and innovation. As VP of interactive marketing, Kruse recently has led the team responsible for developing the "My Coke Rewards," program which debuted in 2006. Ms. Kruse holds a B.S. from Pomona College and an MBA from the University of Southern California. Ms. Kruse, her husband, son, and daughter live in Atlanta.
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