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Profile
Bill Hunt
CEO
Global Strategies International
As the global SEM strategist, Bill is responsible for helping companies use search engine marketing to reach customers in overseas markets. Bill currently spends fair bit of time helping IBM manage its global SEM program. Working as an internal contractor, Bill provides strategic and tactical SEM guidance to IBM’s search effectiveness team. Bill was formerly a senior partner and strategist for Outrider North America. In this role, Bill oversaw Outrider’s search marketing group that serviced the world’s leading companies through offices in 13 countries. While at Outrider, Bill developed and oversaw global SEM campaigns for Accenture, IBM, Intel, The Hartford Insurance, Zurich Insurance, and many other top companies. Bill was a pioneer in using the Internet to market to overseas markets. He is an internationally-recognized Internet marketing expert, speaker, and contributor to numerous Internet marketing books. He is best known for his direct, no-nonsense approach to how companies can use the Internet effectively to maximize the lifetime value of their customers.
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