A non intimidating approach to Internet Marketing, Distribution & Revenue Measurement

Patricia Brusha is the co-founder of "Couple of Chicks.Com" an Internet Marketing, Distribution & Revenue Measurement Company. She has spent 26 years working in the Hospitality Industry in the United States and Canada in the fields of Sales, Marketing, Internet Distribution and Revenue Management where her responsibilities were working with Multi-Branded portfolios along with Independent Hotels & Resorts. Responsibilities have included driving top line revenues through direct sales, accurate forecasting, yielding inventory and marketing initiatives. She has been involved with multiple New Openings, Brand Conversions, Distressed Property Turn- arounds, and Hotel Re-Positioning's.

Patricia has also taken an active role in training including teaching at Macomb Community College in Michigan where she taught, Revenue Management Training and The Hospitality Selling Method. She has also developed and conducted multiple, "Understanding Internet Distribution" and "Strategies for Improving Revenue" Workshops.

After years of working with numerous properties and their electronic distribution, she recognized there was a need for non intimidating solutions for electronic marketing, distribution and a simple way to accurately measure ROI. Realizing not everyone wants to work with a giant company, she sought out the best technology and creative partners, who together are providing distribution solutions customized to every budget. Their integrated solution of Search, Marketing and Measurement has a proven track record of success.

Patricia is the Co-Chair and developer of Online Revealed Canada (www.onlinerevealed.com/), the first Canadian Online Travel Conference. She is a Google Certified Professional and a Yahoo Search Ambassador. Patricia has been Co-Chairman of the HEDNA (www.hedna.org). (Hotel Electronic Distribution Network Association) Distribution Management Committee is an active committee member on the HSMAI (www.hsmai.com) Internet Marketing Strategy Committee. Patricia has been on numerous industry panels including the Distribution Summit in Chicago (www.eyefortravel.com) and the Search Engine Strategy Conference in Toronto, (www.searchenginewatch.com).