The Premier Event for Search Engine Marketing & Optimization
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April 25-26, 2006 • Metro Toronto Convention Centre (North Building) • Toronto, Canada*
Event Hours:
Registration Hours
April 25: 8am - 7pm
April 26: 8am - 4:30pm Conference Hours
April 25: 9am - 5:45pm
April 26: 9am - 5:45pm Exhibit Hall Hours
April 25: 10am - 7pm
April 26: 10am - 3pm
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Agenda* - Wednesday, April 26, 2006 Day 2 - Conference & Exhibit Hall Exhibit Hall Hours: 10:00am - 3:00pm
8:00am - 4:30pm
Registration
9:00am - 10:15am
Attendees may choose to attend one of the three sessions offered during this time.
Organic Track Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, java-script, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic, as time allows It's highly recommended for those new to search engine marketing to have previously attended the "Search Engine Friendly Design" session. Moderator: Gord Hotchkiss, President and CEO, Enquiro Speakers: Keith Hogan, Director of Program Management, Search Technology, Ask.com Geoff Karcher, Owner & President, The Karcher Group Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Search Advertising Track Perfecting Paid Listings
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid "gaps" and measure return on investment (ROI) from your paid listings. It also covers reasons to test different creative, to consider your "landing" pages carefully and other tips. NOTE: The session is designed for those who are already familiar with how paid placement works. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Matt Kain, SVP, Operations, International, 24/7 Real Media Sarah Oldford, Associate Account Strategist, Google Canada Matt Van Wagner, President, Find Me Faster
Attendees may choose to attend one of the three sessions offered during this time.
Organic Track Link Strategies
Effective linking is crucial, but linking strategies that once worked may not be the way to go in 2006. This session will explore issues such as whether you should buy or sell links, how far is too far in optimizing your internal link structure, and if you operate a network of sites, can natural interlinking be perceived as link spam. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Rae Hoffman, Principal, Sugarrae Internet Consulting Keith Hogan, Director of Program Management, Search Technology, Ask.com Jeff Quipp, Founder & President, Search Engine People Eric Ward, CEO, EricWard.com
Search Advertising Track Targeting Search Ads By Demographics & Behavior
The days of targeting searchers only via keywords are coming to an end. Now search engines are giving you the ability to target searchers by age, gender and other demographics. In addition, search profiling makes it possible to target searchers with ads long after they've done a particular search. Say someone searches for information about a new car. New programs allow you to show them ads based on that search behaviour days after the initial query was done. Learn more about products and strategies, in this session. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Jason Dailey, Search Media Strategist, MSN Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Jennifer Slegg, Owner, JenSense.com
Search Advertising Track Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Matt Van Wagner, President, Find Me Faster Speaker: Melissa Burdon, Conversion Analyst, Future Now Gord Hotchkiss, President and CEO, Enquiro Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor
Attendees may choose to attend one of the three sessions offered during this time.
Organic Track Fun With Dynamic Sites
Web pages or product listings stored in a database or a dynamic page assembly system can be "invisible" to crawler-based search engines. Discover solutions to this problem and the other unique issues that need to be considered by those running dynamic web sites. In addition, discover why dynamic sites needn't be a problem but a benefit when dealing with search engines. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Mikkel deMib Svendsen, CTO, RedZoneGlobal Jake Baillie, President, TrueLocal Krista Lariviere, CEO, Hot Banana
Forums & Clinics Track Search Ad Buyers Forum
What's new in the world of paid listings and other search advertising programs? Get an update from our panel of ad buyers, with plenty of time for Q&A; and audience participation in sharing tips, concern and solutions. NOTE: This session is designed for those experienced in buying search engine advertising. If you are new to search advertising, be sure to have attended Search Advertising 101 on Day 1. Moderator: Andrew Goodman, Principal, Page Zero Media Inc. Speakers: Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Eric Morris, Account Executive, Google Canada Jennifer Slegg, Owner, JenSense.com Paul Vallez, Director of Search Advertising Products, Ask.com
4:15pm - 4:30pm
Session Interval
4:30pm - 5:45pm
Attendees may choose to attend one of the three sessions offered during this time.
Search Advertising Track Shopping Search: Opportunities & Tactics
Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines, both in the US and Canada. Also an opportunity to learn more about various shopping search engines and pose questions directly to representatives from them. Moderator: Ian McAnerin, CEO, McAnerin Networks Inc. Speakers: Clark Johannson, ShopToIt.ca Adam Jewell, Director of Search Engine & Affiliate Marketing, NetPlus Marketing, Inc. Stephanie Leffler, President & General Manager, MonsterCommerce, LLC
Forums & Clinics Track Site ECG
How's your site doing with the search engines? In this session, we go beyond looking at rankings to other ways of measuring whether you have a healthy search heartbeat. Consider it competitive intelligence on yourself! Moderator: Elisabeth Osmeloski, SEM Consultant Speakers: Rand Fishkin, CEO, SEOmoz.org Anne Kennedy, Managing Partner, Beyond Ink Joseph Morin, President, Boost Search Marketing
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203-295-0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 212-457-7906.
