Laura Thieme
President and Founder
Bizresearch
Laura Thieme founded Bizresearch in June of 1997. Bizresearch provides search engine marketing, tracking and ROI analysis services for retailers, Fortune 500 companies, and manufacturers throughout the United States.
Prior to founding Bizresearch, Ms. Thieme worked for American Electric Power (AEP) in Columbus, Ohio, and USAID/Deloitte & Touche in St. Petersburg, Russia. She has a degree in Russian Studies from The Ohio State University, where she graduated in 1993.
Ms. Thieme has been featured in TechNewsWorld, EcommerceTimes, CBS Marketwatch, New York Daily Post, Business First, Investors Business Daily, Columbus Dispatch, Columbus Business Today, The Daily Reporter, Small Business News-Columbus, SearchDay, and SearchEnginewatch.com. She presents at U.S., Canadian, and European Search Engine Strategies conferences, which have global attendees. Presentations include "Measuring Success", "Marketing Database Driven Web Sites", "Shopping Search Engines", and "Tracking ROI on Paid Search". She presented at Direct Marketing Association's .Net Marketing on Ecommerce and Shopping Search Engines. She has also presented at the annual eMarketing conference. Ms. Thieme presented to The Inner Circle of Advocates, a prestigious invitation-only membership of personal injury attorneys, which includes Democratic running mate John Edwards.
Ms. Thieme writes articles for her industry peers. Articles have included "Measuring and Tracking Success", "Keyword Research", "Link Farm Problems", and "CPC Bid Management Tools", which were published by SearchDay, an online industry publication for search engine marketers at Searchenginewatch.com. These articles were published on June 11th, June 18th, 2002, March 18th, 2003, and April 20, 2004. Links to articles can be found through her company's web site at www.bizresearch.com. Ms. Thieme is currently working on a book to be published in 2005 on search engine advertising, and research for MarketingSherpa's Marketing Metrics Guidebook.
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