There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.

BASIC - ADVANCED - ORGANIC LISTINGS - AD LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE

Basic Itinerary For Beginners

Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.

Day 1:

9:00am - 9:45am   Keynote

10:15am - 11:45am   Introduction To Search Engine Marketing

1:00pm - 2:15pm   Search Term Research & Targeting

2:45pm - 4:00pm   Search Engine Friendly Design

4:30pm - 5:45pm   Search Advertising 101

Day 2:

9:00am - 10:15am   Fun With Dynamic Web Sites or Creating Compelling Ads

11:15am - 12:30pm   Writing For Search Engines or Landing Page Testing & Tuning

2:00pm - 3:15pm   Link Building Basics

4:00pm - 5:30pm   Successful Site Architecture highly recommended, otherwise, any session of interest

Day 3:

9:00am - 10:15am   Attend any session of interest, but only attend Linking Strategies if you've gone to Link Building Basics on Day 2

11:00am - 12:30pm   Attend any session of interest, but only attend Buying & Selling Links if you've gone to Link Building Basics on Day 2

2:00pm - 3:15pm   Attend any session of interest, but only attend Search Engine Q&A On Links if you've gone to Link Building Basics on Day 2

4:00pm - 5:15pm   Converting Visitors Into Buyers

5:30pm - 6:30pm   Evening Forum, Optionally, if you'd like to hear some industry discussion

Day 4:

9:00am - 10:15am   Any session of interest, though Measuring Success Overview or Site Clinic especially recommended

10:45am - 12:00pm   Any session of interest, though Link Building Clinic highly recommended

12:30pm - 1:45pm   Any session of interest, though Ad Copy & Landing Page Clinic or Site Clinic especially recommended

Advanced Itinerary

Experienced with search engine marketing? Here are the sessions with advanced components:

Day 1:

9:00am - 9:45am   Keynote

10:15am - 11:45am   Vertical Creep Into Regular Search Results or Contextual Ads

1:00pm - 2:15pm   The Search Landscape, Targeting Search Ads By Demographics & Behavior or Blogs, CGM and Buzz

2:45pm - 4:00pm   Searcher Behavior Research Update, Podcast Search, Winning A Bid War or Rich Media and Video Ads

4:30pm - 5:45pm   Search Head Or Search Tail? Getting The Mix Right or Ads Beyond Search

Day 2:

9:00am - 10:15am   Any session of interest, though Pundits On Search or News Search SEO especially recommended

11:15am - 12:30pm   Any session of interest, though Search Algorithm Research highly recommended

2:00pm - 3:15pm   Any session of interest, though Search Ad Buyers Forum especially recommended

4:00pm - 5:30pm   Any session of interest, though Meet The Search Ad Vendors or Advanced Search Term Research Tools highly recommended

Day 3:

9:00am - 10:15am   Attend any session of interest

11:00am - 12:30pm   Attend any session of interest, though Buying & Selling Links highly recommended

2:00pm - 3:15pm   Attend any session of interest

4:00pm - 5:15pm   Search Advertising: Now & Future

5:30pm - 6:30pm   Evening Forum, Optionally, if you'd like to hear some industry discussion

Day 4:

9:00am - 10:15am   Organic Listings Forum especially recommended. Otherwise, Getting On Top In Paid Search or Local Search Marketing

10:45am - 12:00pm   Earning From Search & Contextual Ads, Otherwise, Meet The Crawlers or Local Search Ads

12:30pm - 1:45pm   Search & Phone Calls or SEO Overkill

Organic Listings Itinerary

Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:

Day 1:

9:00am - 9:45am   Keynote

10:15am - 11:45am   Vertical Creep Into Regular Search Results

1:00pm - 2:15pm   The Search Landscape

2:45pm - 4:00pm   Search Engine Friendly Design or Searcher Behavior Research Update or Podcast Search

4:30pm - 5:45pm   B2B Tactics

Day 2:

9:00am - 10:15am   Fun With Dynamic Web Sites

11:15am - 12:30pm   Writing For Search Engines or Search Algorithm Research

2:00pm - 3:15pm   Link Building Basics or Blog & Feed Search SEO

4:00pm - 5:30pm   Successful Site Architecture

Day 3:

9:00am - 10:15am   Linking Strategies

11:00am - 12:30pm   SEM Via Communities, Wikipedia & Tagging

2:00pm - 3:15pm   Search Engine Q&A; On Links

4:00pm - 5:15pm   Converting Visitors Into Buyers

5:30pm - 6:30pm   Evening Forum, Optionally, if you'd like to hear some industry discussion

Day 4:

9:00am - 10:15am   Organic Listings Forum

10:45am - 12:00pm   Meet The Crawlers

12:30pm - 1:45pm   SEO Overkill

Ad Listings/Advertising & Marketing Interest Itinerary

Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:

Day 1:

9:00am - 9:45am   Keynote

Basic people should attend all sessions in Fundamentals Track

Advanced people should consider sessions in the other tracks

Day 2:

9:00am - 10:15am   Creating Compelling Ads

11:15am - 12:30pm   Auditing Paid Listings & Click Fraud Issues or Landing Page Testing & Tuning

2:00pm - 3:15pm   Search Ad Buyers Forum

4:00pm - 5:30pm   Meet The Search Ad Vendors

Day 3:

9:00am - 10:15am   Any session of interest, though Ad Agencies & Search especially recommended

11:00am - 12:30pm   Attend any session of interest, though Putting Search Into The Ad Mix especially recommended

2:00pm - 3:15pm   Attend any session of interest, though Branding & Search especially recommended

4:00pm - 5:15pm   Search Advertising: Now & Future

5:30pm - 6:30pm   Evening Forum, Optionally, if you'd like to hear some industry discussion

Day 4:

9:00am - 10:15am   Getting On Top In Paid Search

10:45am - 12:00pm   Any session of interest, though Earning From Search & Contextual Ads and Local Search Ads highly recommended

12:30pm - 1:45pm   Ad Copy & Landing Page Clinic

Been Before Itinerary

Search Engine Strategies runs three times per year in the US so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.

Day 1:

9:00am - 9:45am   Keynote

10:15am - 11:45am   Searchonomics: Serious & Fun Stats or Multichannel Metrics

1:00pm - 2:15pm   The Search Landscape or Blogs, CGM and Buzz

2:45pm - 4:00pm   Winning A Bid War or Rich Media and Video Ads

4:30pm - 5:45pm   Ads Beyond Search

Day 2:

9:00am - 10:15am   Pundits On Search

11:15am - 12:30pm   Reputation Monitoring & Management

2:00pm - 3:15pm   Practical Copyright & Trademark Guidance for Webmasters and SEMs, Blog & Feed Search SEO or Duplicate Content Issues

4:00pm - 5:30pm   Any Meet The Search Ad Vendors or Advanced Search Term Research Tools

Day 3:

9:00am - 10:15am   Retailer SEM Tactics or Ad Agencies & Search

11:00am - 12:30pm   Putting Search Into The Ad Mix or SEM Via Communities, Wikipedia & Tagging

2:00pm - 3:15pm   Search Engine Q&A; On Links, Branding & Search or Pimp My Site!

4:00pm - 5:15pm   Search Advertising: Now & Future

5:30pm - 6:30pm   Evening Forum

Day 4:

9:00am - 10:15am   Getting On Top In Paid Search

10:45am - 12:00pm   Earning From Search & Contextual Ads

12:30pm - 1:45pm   Search & Phone Calls