Hannah Evershed
Director of Paid Search
Diffiniti UK
Hannah Evershed is Director of Paid Search at Diffiniti UK. She oversees a group of 15 search specialists working across a client portfolio including Dell, AOL, Teletext & HBOS and Aviva. The Diffiniti Paid Search offering includes a bespoke tool set and foucses on offering clients an integrated approach which enables clients to manage their Paid Search programs alongside their other online media.
Evershed assumes responsibility for delivering consistency and best practice across the Diffiniti client base. She is also responsible for trading relations with all search partners and training of search
specialists within the Diffiniti group. Diffiniti now boast over 30 qualified Google Adwords Professionals.
Eversheds work is show cased in several published Google case studies and was short listed for the 2005 NMAA Best Use of Search Marketing Award. Previously Evershed worked at Advertising.com.
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