The Premier Event for Search Engine Marketing & Optimization
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 December 5-8, 2005 • Hilton Chicago • Chicago, IL

			
Event Hours:
Registration Hours
Dec 4: 5pm - 7pm (CONFERENCE & BOOTH PERSONNEL BADGE PICK-UP ONLY)
Dec 5: 7:30am - 5pm (Conf. Only)
Dec 6: 8am - 7pm (Conf. & Expo)
Dec 7: 8am - 6:30pm (Conf. & Expo)
Dec 8: 8am - 12:30pm (Conf. Only)
Conference Hours
Dec 5: 9am - 5:15pm
Dec 6: 9am - 6pm
Dec 7: 9am - 6:30pm
Dec 8: 9am - 1:45pm
Expo Hall Hours
Dec 6: 9:30am - 7pm
Dec 7: 10am - 4pm

Premier Plus Sponsors:


Premier Sponsors:
Bruce Clay Inc
Google
InfoSearch Media
iProspect Search Engine Marketing
Oneupweb

Wi-Fi Lounge Sponsor:
Ingenio
Media Sponsors:
BtoB
DM News
WebProNews
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations
Monday, December 5, 2005
8:00am - 9:00am Registration & Morning Coffee
Rooms / Tracks Fundamentals Track Advanced Track Vertical Search Track Advertising Track
9:00am - 10:30am Introduction To Search Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Searcher Behavior Research Update
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Video Search
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Dealing With Contextual & Other Non-Search Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Reputation Monitoring & Management
NEW!

FOCUS: Both
SKILL: Any
Podcast Search
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Earning From Search & Contextual Ads
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
12:30pm - 1:45pm Networking Lunch
(with Birds Of A Feather Seating available)
1:45pm - 3:15pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Competitive Research
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Global Search Landscape
NEW!

FOCUS: Both
SKILL: Advanced
Targeting Search Ads By Demographics & Behavior
NEW!

FOCUS: Ads
SKILL: Advanced
3:15pm - 3:45pm Afternoon Refreshment Break
3:45pm - 5:15pm Search Advertising 101
NEW!

FOCUS: Ads
SKILL: Basic
Advanced Search Term Research Tools
NEW!

FOCUS: Both
SKILL: Basic
Book Search
NEW!

FOCUS: Both
SKILL: Advanced
ClickZ Forum: Ads Beyond Search
NEW!

FOCUS: Both
SKILL: Advanced
 
Tuesday, December 6, 2005
8:00am - 9:00am Registration & Morning Coffee
9:00am - 9:30am KEYNOTE: The Search Marketing Community
9:30am - 10:15am Exhibit Hall Grand Opening
Rooms / Tracks Fundamentals Track Advertising Track Vertical Search & Issues Track News & Blogs Track
10:15am - 11:30am Fun With Dynamic Web Sites
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Creating Compelling Ads
NEW FORMAT!

FOCUS: Ads
SKILL: Any
Business To Business Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
News Search SEO
NEW!

FOCUS: Both
SKILL: Any
11:30am - 1:00pm Networking Lunch
(with Birds Of A Feather Seating available)
1:00pm - 2:15pm Writing For Search Engines
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Landing Page Testing & Tuning
4 STAR RATED!

FOCUS: Ads
SKILL: Any
SEM Via Communities, Wikipedia & Tagging
NEW!

FOCUS: Organic
SKILL: Any
Meet The News Search Engines
NEW FOR CHICAGO!

FOCUS: Both
SKILL: Any
2:15pm - 2:45pm Session Break
2:45pm - 4:00pm Link Building Basics
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Ad Buyers Forum
NEW!

FOCUS: Ads
SKILL: Advanced
Meet The B2B Search Engines
NEW FOR CHICAGO!

FOCUS: Both
SKILL: Any
RSS, Blogs & Search Marketing
4 STAR RATED!

FOCUS: Organic
SKILL: Any
4:00pm - 4:30pm Afternoon Refreshment Break
4:30pm - 6:00pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Meet The Search Ad Vendors
NEW!

FOCUS: Ads
SKILL: Advanced
Google Print & The Copyright Debate
NEW!

FOCUS: Both
SKILL: Any
Meet The Blog & Feed Search Engines
NEW FOR CHICAGO!

FOCUS: Both
SKILL: Any
6:00pm - 7:00pm Networking Cocktail Reception
 
Wednesday, December 7, 2005
8:00am - 9:00am Registration & Morning Coffee
Rooms / Tracks Linking Track Shopping & Retailer Track SEM Agency Track In House Track Improve Me Track
9:00am - 10:30am Linking Strategies
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Shopping Search Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Working With Clients
NEW!

FOCUS: Both
SKILL: Any
Big Site/ Big Brand SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
My SEM Toolbox
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:30am - 11:00am Morning Coffee Break
11:00am - 12:30pm Buying & Selling Links
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Shopping Search & Merchant Reputations
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
SEM Campaign & Project Management
NEW!

FOCUS: Both
SKILL: Any
Working As A Team
4 STAR RATED!

FOCUS: Both
SKILL: Any
Site ECG
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:30pm - 2:00pm Networking Lunch
(with Birds Of A Feather Seating available)
2:00pm - 3:30pm Search Engine Q&A; On Links
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Retailer Forum
NEW!

FOCUS: Both
SKILL: Any
Developing Your SEM Niche
NEW!

FOCUS: Both
SKILL: Any
In House Forum
4 STAR RATED!

FOCUS: Both
SKILL: Any
Pimp My Site!
NEW FOR CHICAGO!

FOCUS: Organic
SKILL: Any
3:30pm - 4:00pm Afternoon Refreshment Break
4:00pm - 5:15pm Future Of SEM
4 STAR RATED!

FOCUS: Both
SKILL: Any
Converting Visitors Into Buyers
4 STAR RATED!

FOCUS: Both
SKILL: Any
5:15pm - 5:30pm Interval
5:30pm - 6:30pm Evening Forum With Danny Sullivan
4 STAR RATED!

FOCUS: Both
SKILL: Any
Thursday, December 8, 2005
8:00am - 9:00am Registration & Morning Coffee
Rooms / Tracks Shopping & Merchant Track Measuring Track Organic Track Advertising Track Clinics Track
9:00am - 10:15am Local Search Marketing Tactics
4 STAR RATED!

FOCUS: Both
SKILL: Any
Measuring Success Overview
4 STAR RATED!

FOCUS: Both
SKILL: Any
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Ad Copy & Landing Page Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Local Search Ads
NEW FOR CHICAGO!

FOCUS: Ads
SKILL: Any
Measuring Success Through Phone Calls
NEW!

FOCUS: Both
SKILL: Any
Meet The Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Head Or Search Tail? Getting The Mix Right
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Link Building Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:00pm - 12:30pm Noon Break
12:30pm - 1:45pm Meet The Local Search Engines

FOCUS: Organic
SKILL: Any
Measuring Success Case Studies & Tactics
NEW!

FOCUS: Both
SKILL: Any
SEO Overkill
NEW!

FOCUS: Organic
SKILL: Any
Auditing Paid Listings & Click Fraud Issues

FOCUS: Ads
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.


For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.




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