John Myers joined Yahoo! after 12 years on the search and digital marketing agency side. He leads the search and display account management teams and is one of the key personnel responsible for the delivery of the Search Alliance with Microsoft and the rollout across the UK and European markets. Myers is recognized for his unparalleled experience within the search marketing arena in the UK and European marketplace. Heavily involved in the global search community, he is a regular speaker and moderator at digital conferences worldwide and contributes to the digital marketing press, both on and offline. Through the years, he has written several white papers and best practice guides and has been a leading figure in organizations such as SEMPO, IPA, and IAB.