Bill Hunt is the president of Back Azimuth Consulting, which focuses on helping companies understand the voice of their customer by aggregating various digital signals into actionable insights and messages. Considered a thought leader on global search engine marketing and social media, Hunt has spoken at conferences in over 30 countries. He served as CEO of two of the largest global search marketing firms, Global Strategies and Outrider (both were acquired by WPP). He is the co-author of the best-selling book Search Engine Marketing, Inc., and writes a popular blog on search and social media marketing.