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Erynn Petersen
SES Advisory Board and Sr. Manager, Advertising Platform Evangelism
Microsoft
Erynn Petersen is responsible for Advertising Platform Evangelism at Microsoft. In her role she works with partners and developers to educate them on current and planned capabilities of Microsoft ad platforms, generating new ideas for the use of ad technologies that can inform future development and integration opportunities. Previously she drove product management for the Microsoft adCenter API. Erynn's team works with customers to leverage technology in an increasingly global and fractured advertising market. She began her career at Amazon.com, where she worked in product management and business development for several products and services including the zShops launch team, Amazon.com Auctions, and Friends & Favorites. Prior to Microsoft, Erynn was CEO of Sonition, an auction automation technology firm, which she co-founded in 2001. Sonition developed a ground breaking real-time internet broadcasting technology that allowed remote market participation in live auctions. The company broadcast over $200 million in inventory in 3 years, setting records for internet real estate and commercial auctions, and was a leader in delivering online marketing and advertising to the auction industry.
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